While many of your customers use Google searches for information on products or services, a large portion find their way to business directories which generally have substantial budgets to drive traffic but they also drive traffic through to your website.
Following is a list of the Top Australian Business Directories which will help your website get noticed.
Registering to the Top Australian Business Directories
- While most directories accept all businesses, you may want to asses each one and make sure that it is suitable for your business. With some of the directories you will find that they are suited to websites with shopping carts while others may be targeted towards specific industries. The best way to see if they are suited is to search for others within your industry to see if they come up. If your competitors are there, then register to the business directory.
- Check that you are not already listed in the directory, simply search for your business name to see what comes up. If you are not there then continue on with the registration.
- Most business directory will ask questions, some may only ask you for your business details, others may ask you to register to categories and provide them with a brief description about your business, have a good 20-100 words ready which talks about your business and the services that you have to offer.
- While registering to directories is going to help with traffic to your website, you may also notice an increase in Spam. You may want to keep an eye out for newsletter registration or third party data sharing options and decide which ones you would like to be added to. In many cases these options are pre-selected so you migh need to look out for them.
List of Top 50 Australian Business Directories
Finally keep a list of the business directories that you register to, take note of the email address, user name and password used as you may want to make adjustments to the directory in the near future. If you are not the business owner pass your list onto someone within the business that will want to refer to it in future.